7.31.2012

JALOUSE



I came across this advertisement for the french lifestyle magazine, Jalouse at university when we were discussing viral videos, this being a successful one. The irony of this is that it is mocking everything bad and the norm of viral videos this day, this Matthew Frost piece has got to be my favourite. If irony is the way forward for advertisers on limited budgets and large coverage then we should all look to Jalouse- jealous?